Our Story
Our Purpose
Vicelle Naturals was founded by Michelle V. Knights, Ph.D.—affectionately known as Dr. Michelle by her clients—a transformational leader, former university professor, TEDx speaker, and wellness advocate dedicated to helping people turn pain into resilience and reclaim their well-being.
Long before wellness became an industry, it was simply a way of life.
As a young girl growing up in Tobago, Dr. Michelle would walk to Belle Garden Bay with her grandmother to fish with nets and collect fresh sea moss from the shore. Those moments remain some of her most treasured memories—learning that caring for the body didn't have to be complicated. In her family, healing began with nature. Food was medicine, gardens provided nourishment, and wellness was woven into everyday living.
They practiced farm-to-table before it had a name.
Those early experiences shaped a lifelong belief: that supporting the body should be simple, intentional, and rooted in the wisdom passed down through generations. In Tobago, wellness wasn't about chasing the next trend—it was about giving your body what it needed so it could do what it was designed to do.
With a Ph.D. in Human Development & Family Studies from the University of Delaware, Dr. Michelle spent years empowering individuals and families around the world to thrive through education, resilience, and transformation. Yet she continually found herself returning to the lessons she learned as a child in Tobago...those lessons are that sometimes the most powerful solutions are also the simplest.
Guided by her Caribbean roots, her research background, and her passion for helping others live well, Dr. Michelle created Vicelle Naturals to bring those traditions into modern life.
At Vicelle, we believe wellness should be clean, uncomplicated, and part of your daily routine. We craft wildcrafted sea moss gels, premium shilajit, bitters, and thoughtfully formulated supplements made with ingredients you can trust.
Wellness isn't something we simply teach—it's something we practice. Dr. Michelle and her family are committed to living the same principles that inspired Vicelle Naturals: nourishing the body with intention, embracing simple daily rituals, and choosing natural ways to support health and vitality. The products we create are the products we use in our own home, because we believe the best wellness traditions are the ones worth sharing.
Our mission is to help families return to simple, powerful ways to support the body—one daily ritual at a time.
Because wellness isn't built in a moment.
It's built in the choices we make every day.
The spoonful you take before work.
The nourishment you choose for your family.
The commitment to care for yourself before life demands everything you have to give.
That's why our promise is simple:
Worth Waking Up For™.
Because every morning is a new opportunity to nourish your body, honor your health, and embrace the life you were created to live.
At Vicelle Naturals, we invite you to slow down, return to the essentials, and discover what generations before us already knew:
When you give your body what it needs, everything else becomes possible.
Minerals First. Everything Else After.
Worth Waking Up For™.
What Sets Vicelle Naturals Apart
- Wildcrafted & Pure — Our sea moss is sustainably sourced from St. Lucia
- Small-Batch Production — Made fresh to order, never mass-produced
- Clean Ingredients — No preservatives, no artificial colors, no additives
- Thoughtfully Sourced — Every ingredient is chosen with purpose
Our Mission
Helping families return to simple, natural wellness—one daily ritual at a time.
Our Promise
Every product we create is backed by our commitment to freshness, quality, and transparency. We want you to feel confident in what you put in your body — and we stand behind everything we make.
Free shipping on orders over $50. Questions? Contact us.